Online TV addicts
Writers Guild of America approved a new contract this week that the LA Times hailed as a “new beginning for writers in the digital age.” Online programs and Internet material are key to the contract, and the agreement comes none too soon. The number of consumers watching online television programs has skyrocketed in the past year.
Recently released data could give the industry a clearer picture of online viewing habits. According to early findings from Neilsen Online’s VideoCensus, women ages 18 to 34 are almost twice as likely as men to tune into online TV shows, while men are more than twice as likely to watch consumer-generated online videos on sites like YouTube. The popular site led all others as the most watched.
The online TV bug has bitten Tish Maust, 28. About six months ago while home sick, she decided to catch up on the ABC show, “Lost.” She went on to watch “Ugly Betty” and then the first and second seasons of NBC’s “Friday Night Lights.”
With access to only a few network stations, Maust used to watch an hour of TV a week. She estimates she watched between six and seven hours a week while watching “Friday Night Lights,” even viewing episodes during lunch breaks. She’s not watching as much now that new episodes are scarce.
Maust wasn’t the only one watching during lunch. Neilsen reports that noon to 2 p.m. were the most popular viewing hours for online programming.
“I don’t think it’s a good thing that I watch so much TV online,” Maust laughed. But she likes having access to previous seasons and fewer commercials.
Rachel Anderson, a 30-year-old mother of two, hasn’t had a television for more than 10 years and began watching “Ugly Betty” on her laptop in the fall. “America’s Next Top Model,” a CW program, followed.
With two young children to raise, Anderson has found online programming to be a good fit. “Now I understand why people like TV,” she said. “It’s not as much of a time commitment.”







