With the youth vote skyrocketing, candidates are eagerly seeking connection points with 18-30 year-olds. Social networks like Facebook, MySpace, and others are emerging as the best connection point and proving to be a powerful tool for youth votes in the Presidential elections.
Every front running candidate today has made efforts to engage the social networking crowd—some candidates jumping in faster than others.
Until the beginning of this year, Clinton’s interest in the Facebook vote was minimal. However, when Obama drew 57% of the 18-30 year-old vote in Iowa (compared to her 11%) it sparked her interest. She now proudly answers questions from avid Facebookers on her website and boasts an impressive Facebook page herself.
Almost every candidate now has the Facebook logo easily accessible on their website, linking supporters to their pages. More than 1 million “Facebookers” have added the “US Politics” Application. And just in case anyone is counting Facebook “friends”, the numbers are growing every minute. This Saturday in the span of 7 hours, Obama gained more than 6,000 Facebook supporters (from 454,108 to 460,643, up from 381,179 the night of Super Tuesday). Clinton has 106,949 and Ron Paul, John McCain, and Mike Huckabee follow with 83,558, 53,917, and 51,809 respectively.
Chrissy Faessen from Rock the Vote told WoW, “New technology has absolutely affected and influenced the way youth voters engage politics.” She cited social networking as well as mobile marketing (text message reminders and updates) as two key strategies changing the rules of the game for the 2008 election.
Social networks have now gone beyond support groups and debate pages. Viewers from all over the U.S. tuned in to the MySpace/MTV Presidential dialogue series and ABC/Facebook Presidential debates recently, both boasting live Webcasts and instant feedback from viewers. Faessen asserts that “this new generation is more engaged than ever.”